About Us

Boulevard is reimagining the way you shop and pay for luxury services. We believe the right technology can transform businesses and the clients they serve.

Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to maximize potential for salons and spas, as well as the clients they serve.

Developed in collaboration with industry-leading owners and operators, our scheduling, point of sale, and conversation platform was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive.

As a venture-backed startup based in Los Angeles, we are innovating at the intersection of luxury and lifestyle. We are thoughtfully unapologetic about challenging the status quo in pursuit to help people become the best version of themselves. We use technology, design, and style to unleash the untapped potential in all of us, drive real results, and we're just getting started!

About Us

Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to maximize potential for salons and spas, as well as the clients they serve.

Developed in collaboration with industry-leading owners and operators, our scheduling, point of sale, and conversation platform was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive.

As a venture-backed startup based in Los Angeles, we are innovating at the intersection of luxury and lifestyle. We are thoughtfully unapologetic about challenging the status quo in pursuit to help people become the best version of themselves. We use technology, design, and style to unleash the untapped potential in all of us, drive real results, and we're just getting started!

Our Values

How and why we do business

Fashion the future

We enjoy the finer things in life and are obsessed with what’s new, what’s now, what’s next. We honor our past and dream big so we can anticipate tomorrow’s needs today.

Dare to disrupt

We are diligent about solving hard problems and are not afraid to challenge conventions or question the status quo. If our ambitions aren't terrifying, we aren't pushing ourselves enough.

Inspire innovation

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication and we design every detail to maximize potential, power, and impact in everything.

Provoke passion

We believe that passion is contagious and can lead to greatness. When committed in heart and mind, amazing things can happen. We want to provoke passion and inspire people to thrive.

Exceed expectations

We don’t settle for anything less than excellence. We are discerning about what we work on so that we can deliver significant and meaningful outcomes. We go big and we seek the best.

Thrive together

We are a community committed to creating together, vested in each other’s success. We treasure learning, humility, diversity, and deep relationships. We work with the best. Brilliant jerks need not belong.

No shenanigans

We cultivate integrity and trust. We strive to deliver delight, build confidence, and earn admiration. We are thoughtful and always deal in an honest, direct, and transparent way.

Do we share similar values?

From the front desk to the back office, Boulevard helps businesses like yours take care of business.

Do we share similar values?

From the front desk to the back office, Boulevard helps businesses like yours take care of business.